Onasasa Advertising Policy

1. Introduction

At Onasasa, we strive to create a balanced ecosystem where users can enjoy our platform while advertisers can effectively reach their target audience. This Advertising Policy outlines our guidelines for advertisements on Onasasa, ensuring that ads are relevant, appropriate, and respectful of user privacy.

2. Ad Content Guidelines

2.1 Prohibited Content

The following types of ad content are strictly prohibited:

• Illegal products or services
• Adult content or services
• Hate speech or discrimination
• Misinformation or fake news
• Malware or spyware
• Counterfeit goods
• Fraudulent or deceptive

2.2 Restricted Content

The following types of ad content are restricted and require special approval:

• Fraudulent or deceptive Political ads
• Dating services

2.3 Quality Standards

All ads must meet our quality standards:

• Clear and accurate representation of the product or service
• High-quality images and videos
• Correct grammar and spelling
• Compliance with our Community Guidelines

3. Ad Formats and Placements

3.1 Available Ad Formats

• In-feed ads
• Story ads
• Video ads
• Sponsored content
• Promoted posts

3.2 Ad Placements

• Ads will be clearly labeled as "Sponsored" or "Advertisement"
• We reserve the right to limit the frequency and placement of ads to maintain user experience

4. Targeting and Data Use

4.1 Targeting Options

Advertisers can target ads based on:

• Demographics (age, gender, location)
• Interests and behaviors
• Custom audiences (advertiser-provided data)

4.2 Prohibited Targeting Practices

The following targeting practices are prohibited:

• Targeting users under 18 with inappropriate content
• Discriminatory targeting based on race, ethnicity, religion, or sexual orientation
• Using sensitive personal information for targeting without explicit user consent

4.3 Data Use

• Advertisers must comply with our Privacy Policy and all applicable data protection laws
• Advertisers are prohibited from collecting or using user data beyond what is necessary for ad delivery and measurement

5. Ad Review Process

5.1 Pre-approval

• All ads must be submitted for review before they can run on Onasasa
• We aim to review ads within 24 hours of submission

5.2 Ongoing Monitoring

• We continuously monitor running ads for policy compliance
• We reserve the right to remove or pause any ad at any time for policy violations

6. Performance Measurement

6.1 Metrics

We provide advertisers with standard metrics such as:

• Impressions
• Clicks
• Click-through rate (CTR)
• Engagement rate

6.2 Third-party Measurement

• Advertisers may use approved third-party measurement tools
• All third-party tools must comply with our privacy standards

7. User Controls and Transparency

7.1 Ad Preferences

Users can control their ad experience by:

• Hiding specific ads
• Adjusting their ad preference settings
• Opting out of interest-based advertising

7.2 Ad Transparency

• Users can access information about why they're seeing a particular ad
• We provide a public Ad Library for political and issue-based ads

8. Influencer and Branded Content

8.1 Disclosure Requirements

• All influencer and branded content must be clearly disclosed as paid partnerships
• We provide tools for content creators to tag branded content appropriately

8.2 Compliance

Influencers and brands must comply with all applicable laws and regulations regarding endorsements and testimonials

9. Political Advertising

9.1 Verification

• All political advertisers must go through a verification process
• Political ads will be labeled with a "Paid for by" disclaimer

9.2 Transparency

• All political ads will be stored in a publicly accessible Ad Library for 7 years
• We provide detailed targeting information for political ads

10. Boosted Posts

10.1 Eligibility

• Users can boost their own posts to reach a wider audience
• Boosted posts must comply with all regular ad policies

10.2 Disclosure

Boosted posts will be clearly labeled as "Promoted"

11. Policy Violations

11.1 Consequences

Violations of this policy may result in:

• Rejection of ads
• Removal of running ads
• Suspension of advertising privileges
• Termination of advertiser accounts

11.2 Appeals

• Advertisers can appeal ad rejections or account suspensions
• Appeals will be reviewed within 5 business days

12. Changes to This Policy

We may update this Advertising Policy from time to time. We will notify advertisers of any significant changes through our platform or via email. Continued use of Onasasa's advertising services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this Advertising Policy, please contact our advertising team at:

Email: ads@onasasa.com (for advertising inquiries)
Email: sales@onasasa.com (for sales inquiries)